We think this is a brilliant piece of Audio Branding by Coca-Cola. Thanks to Sound Lounge for publishing the full story – read it here .
Sonic Mnemonics | Events, places & brands: Vol. I
Have you ever seen that film Jonny Mnemonic? I can’t remember what it’s about now… ooh, poor joke!
In all seriousness though, audio can be used to help us remember brands. So, in a new series of posts, we’ll be looking at the musical associations we make with certain events, places or brands. And, since Halloween is nearly on us, we thought we’d kick off with sounds and themes evoked by this time of year.
Read on for more. 