As the summer holiday tan begins to fade and Bank Holidays are just a distant memory, nobody can fail to notice the gentle suggestion of the next season. And while uttering the C-word (Christmas) is a sure-fire way to rile a fair few people, behind the scenes Britain’s businesses are hard at work preparing for the festive season.
Preparation is key
At PH Media, we’ve already started receiving renewal requests from clients keen to get their Christmas marketing sorted. And it’s not just the retail sector that’s preparing to update their on-hold messages with offers and late-night opening hours. Many motor clients will be looking to push seasonal servicing with winter maintenance checks – and if last winter is anything to go by – new tyres and possibly even snow chains! Elsewhere, the hotel and leisure industry is focusing on office Christmas parties and shopping breaks. Just 15 weeks away, many businesses see the end of 2010 as playing a crucial part in their overall success post credit crunch. 
