On Hold Production | PH Audio Blog

Have you chosen the wrong hold music?

Posted by Matt on April 8, 2010 @ 1:51 pm
Categories: Audio Branding
Tags: Audio Branding, music, Music On Hold, on hold production

Too often, choosing royalty-free music to play on hold means choosing the track that’s least annoying.

Our business is based on the idea it shouldn’t have to be like that.

But if you make a conscious decision to improve the way your brand sounds, you’re starting to think about strategy. After all, you’re now shaping the way clients hear you – creating associations that connect sounds to images.

So, whether you’re making the most of an audio branding service like ours, or simply paying for a licensed track you think works well with – and best represents – your brand, it makes sense to think about what kind of audio fits with people’s image of your company.

Get this wrong, and you could end up sending mixed messages.

The future of On-Hold Marketing

Posted by Matt on January 14, 2010 @ 3:43 pm
Categories: Audio Technology, Fun & Games
Tags: Audio Production, Audio Technology, futurism, on hold production, On-Hold Messaging

It’s 2010, which means it’s officially The Future. We’re all using jetpacks to get to work, using teleporters to go on city breaks, talking to family with our watches, that kind of thing.

Well, sort of. Google and Apple taking over the world besides, we’re not quite as advanced as our forefathers imagined. It’s easy to laugh at old science fiction stories, movies and games now we’re here, but some of them really did think we’d be in flying cars by now. Even Arthur C. Clarke, one of the most nerdy celebrated science fiction writers in the world, thought we’d be playing with gas monsters on Jupiter by next year.

So, in the spirit of predicting the future (and because it’s trendy to talk about the next decade), we thought we’d gather ideas about the way On-Hold Marketing might change and develop. Click ‘read more’ to see what we came up with.

The evolution of on-hold production technology

Posted by Jason on December 1, 2009 @ 11:05 am
Categories: Audio Technology
Tags: Audio Technology, Music On Hold, on hold production, On-Hold Messaging

CD rainbow | Photo by lostash @ Flickr

Photo credit: Iostash @ Flickr

In the same way we now watch Blu-ray over Betamax, and listen to MP3s instead of cassettes, the technology for on-hold messaging has advanced greatly in the last ten years.

At PH Audio we’ve used a number of methods to deliver music on hold, and our use of audio technology is something we’re always looking to improve and develop. So, from CD players that jumped and warped, to digital playback with a lot of flexibility, in this post you’ll find our own rough audio technology timeline.

Vote now for your favourite music track

Posted by Peter on October 28, 2009 @ 10:05 am
Categories: Music On Hold
Tags: Audio Branding, Audio Production, hold music, music, Music On Hold, on hold music, on hold production, telephone music

VOTE

It’s powerful, emotive and often controversial – music has a strange effect on us humans. Music on hold is unique in that it finds people when they’re not expecting it and can transport them (emotionally speaking) to another place.

The on hold music tracks below are the most popular choices among PH Audio clients in 2009.

They’re not listed in a particular order, because we want to know what you think – which is your favourite?

Tea for Two