You’ve heard it all before:
We need blue-sky thinking. I’m talking about pushing the envelope, going forward, let’s touch base soon.
Translation: corporate waffle that, in reality, could be said in half the words. Just another way to say, “We need big ideas, so give me a call”.
Anyone who watched Heston Blumenthal’s attempt to resurrect Little Chef last year will no doubt remember the chief executive’s constant wittering about ‘blue-sky thinking’. The phrase alone is irritating, but when used in the context of menus and motorway services, it simply became absurd. You can watch the evidence here.
Finished cringeing?
Well, in this post, we’re looking at why these kind of phrases have no place in external communications. 