Viral marketing for success
Think of a few cheaply-made yet wildly successful films. The compelling Blair Witch Project springs to mind as an early example, followed more recently by Danny Boyle’s 28 Days Later, and last month, the critically-acclaimed sci-fi actioner, District 9. But a compelling story is only half the battle – not least because exposure is everything in a saturated industry – and on the ground, it’s been clever marketing that’s driven ticket sales. 