Having a bad day at work and tempted to tell callers exactly what’s on your mind? For many people, indulging in a spot of under-the-breath mumbling is enough to relieve tension, but for one school in Australia, their infuriation at pupil absences and lack of parental support was eloquently spat all over their answering machine. In fact, a whole auto attendant message was dedicated to making their feelings very clear! 
Auto attendant messaging that packs a punch
Business Voicemail – getting it right
Business Voicemail is all part of the audio branding experience. It’s sometimes the first contact you’ll make with a customer, so it’s crucial you make the right impression every time.
Here at PH Audio, we’re passionate about getting it right for our customers, so we’ve put together a few tips on how to make the most of your Business Voicemail package.
A new year, a new you!
The New Year is a time for change, a time when we revaluate who we are and what we do. But wait — before you think, ‘Here we go, more spiel about how we should go on a diet or give up smoking’, we’re actually talking about how making small changes to the way you approach marketing could really help your business flourish in 2010.
Audio Copywriting | Part I: Keep it Simple
Picture credit: sooperkuh @ flickr
Writing for voiceovers
Something we wrestle with on the PH Media copywriting team is how things are said. Not so much pronounced – although the odd company name might throw us – but written to be said. We write scripts for our professional voiceovers to read aloud, which means thinking about more than the rhythm of speech and the balance of a sentence.
And, because the difference between what’s on paper and what’s spoken can often be larger than we realise, we know a few things about what works – and what doesn’t.
The innovative District 9 advertising campaign | Report non-humans!
Viral marketing for success
Think of a few cheaply-made yet wildly successful films. The compelling Blair Witch Project springs to mind as an early example, followed more recently by Danny Boyle’s 28 Days Later, and last month, the critically-acclaimed sci-fi actioner, District 9. But a compelling story is only half the battle – not least because exposure is everything in a saturated industry – and on the ground, it’s been clever marketing that’s driven ticket sales.
America Says Goodbye to Robocalls
Photo: alexkerhead
“Call quietly or there will be… trouble.”
On the 1st of September 2009, the Federal Trade Commission of America banned automated sales calls.
An amendment to their Telemarket Sales Rules requires telemarketers to obtain written permission from American consumers to receive Robocalls.
If you’ve ever received a Fonejacker-style cold-call claiming you have won a holiday on a cruise ship, you’re probably received a Robocall at home before.
Don’t worry though, this form of direct marketing is already illegal in the UK if the calls are made without the implicit consent of consumers.
What are your thoughts on this use of audio technology?
Are Robocalls ever welcome?
- Intrusive Marketing - No thanks! (80%, 12 Votes)
- Clever Technology - I don't mind them! (13%, 2 Votes)
- Never received an automated sales call (7%, 1 Votes)
Total Voters: 15
Loading ...The new platform: Google dials into Ringback Advertising
Image credit: Gruntzooki @ Flickr
The rise and rise of free stuff
You’d be hard-pressed to miss the rise of free media content. In general, we’re expecting more for less – reading more free news online, downloading more free music online, enjoying more texts, more call-time minutes, watching telly on the internet, and getting the latest news through our phones. There are so many ways we can get so much stuff — and we’re not really paying for any of it.
But what we are doing is watching, seeing, hearing and consuming a lot more advertising.
Spotify iPhone app set to rock the Apple cart
‘iTunes killer’ squares up
Tech news has been dominated in the last few days with Spotify’s submission of a mobile version of its increasingly popular streaming music program to Apple’s iPhone App store. Or in plain English — Spotify’s working on an application for the iPhone that could pose a serious threat to the dominance of iTunes. Plainer English? A good old-fashioned and very public scrap.
35,000 year old instrument shows we’ve always connected through music
Clues about the start of modern culture found in a cavern
It looks like a twiglet or some kind of organic toothpick, but this spindly thing is actually a flute – and German researchers reckon it’s the oldest musical instrument ever found. Dating back more than 35,000 years, it’s part of a set found in Hohle Fels, south west Germany, ingeniously made from bits and bobs found spotted about – including mammoth tusks and vulture wing bones.
It’s believed they come from a period when modern humans started colonising Europe; a time when you’d get your message across with a big stick and putting people on hold might have been another name for torture.