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Coca-Cola watermark K’naan’s World Cup Anthem with their ‘Open Happiness’ campaign melody

Posted by Peter on July 12, 2010 @ 10:16 am
Categories: Audio Branding
Tags: Audio Branding, Audio Logo, campaign melody, coca cola world cup anthem, open happiness, sonic mnemonics, watermarking

We think this is a brilliant piece of Audio Branding by Coca-Cola. Thanks to Sound Lounge for publishing the full story –  read it here .

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