We’ve spoken before about the ways web audio adds more to your website.
For the most part, web audio works as a promotional tool; grabbing attention and anchoring the user’s interest. You might use it to introduce your business. You might use it to highlight your main products or services in a short burst of information; a summary of what you’re about. You might even use it as another way to say hello.
But more than an effective promotional tool, web audio can be functional, too – a way to direct your visitors to pages and, in turn, to the offers you really want them to see. 
