On-Hold Messaging | PH Audio Blog

What’s a better way of saying ‘please hold’?

Posted by Mariela on April 16, 2010 @ 4:43 pm
Categories: On-Hold Messaging
Tags: marketing, On-Hold Messaging

An extreme, but relevant point

The psychology of torture identifies repetition as a method of afflicting suffering. Let’s not go into the details because we’re heading on to a downer, but suffice it to say, repetition is not endearing. We’ll call it audioboarding. Most people are familiar with this particular method of audioboarding, a favourite on car journeys worldwide:

“Are we nearly there yet? Are we nearly there yet? Are we nearly there yet? Are we nearly there yet? Are we nearly there yet? Are we nearly there yet? Are we nearly there yet?”

Annoying isn’t it? Isn’t it? Isn’t it? Sorry. The repetition of the above question reflects the passenger’s desire to be distracted from the monotony of the journey, rather than the need to know exactly what time they’ll reach their destination.

A new year, a new you!

Posted by Chrissy on January 8, 2010 @ 12:55 pm
Categories: On-Hold Messaging
Tags: Audio, marketing, Music On Hold, On-Hold Messaging

The New Year is a time for change, a time when we revaluate who we are and what we do. But wait — before you think, ‘Here we go, more spiel about how we should go on a diet or give up smoking’, we’re actually talking about how making small changes to the way you approach marketing could really help your business flourish in 2010.

Don’t leave your customers out in the cold

Posted by Chrissy on January 5, 2010 @ 1:43 pm
Categories: On-Hold Messaging
Tags: Audio Technology, messaging, snow

So far 2010 doesn’t seem very welcoming, does it? You don’t need us to tell you that Britain is facing one of the worst winters in 100 years. Schools are closed, roads are shut and transport is disrupted – you might even be one of the three million workers who have been unable to make it into work. But how can businesses prepare?

This call will self-destruct in 8 minutes, 22 seconds

Posted by Matt on December 8, 2009 @ 5:12 pm
Categories: News, On-Hold Messaging
Tags: Music On Hold, on hold, On-Hold Messaging

Hang on (please)

We’re a patient bunch, us Brits. Along with fax machines, umbrellas and radar, we invented queuing.

We queue at Alton Towers. Queue at the post office. Queue for pints. Queue for burgers after too many pints. We’d queue for sleeping if somebody said it was the right and proper thing to do.

Waiting politely is a nationwide sport. To the rest of the world, we’re a country of hooligans, stag-doers, beer-drinkers and queue-ers. To rest of the world, we’re either battering each other, voicing baddies in Bond films, or standing quietly in a line.

But, according to new research by TalkTalk, there’s a problem with that stereotype.

As a country, we’re fast losing patience.

In Conversation with Martine Brown: Actress and On-hold Voiceover Artist

Posted by Mariela on October 1, 2009 @ 11:30 am
Categories: On-Hold Messaging
Tags: Audio Production, Interview, Voiceover

Martine Brown | PH Audio voiceover artist

Interview with the voiceover

Star of Hollyoaks, Coronation Street, Doctors, Dream Team, Waterloo Road and more, as well as numerous stage plays and radio productions, Martine Brown voices PH Audio campaigns and was recently the face of PC World’s TV campaign. We’re delighted to find out who’s behind one of our star ‘Voices’ – welcome Martine…

Readers will know you from your regular appearances on television, is the schedule as gruelling as people say it is?

Yes, definitely. It’s great, I love it but you don’t have a life outside of it when you’re working. Hollyoaks included lots of night shoots so there was no time for a social life for a few years. Now I have a little boy who’s three and a half so I don’t have a social life now either! I’ve deliberately stayed away from TV and theatre work since Harry was born which has also allowed me to do more voiceover work.

Better ways to market your business with on-hold messaging

Posted by Mariela on June 24, 2009 @ 12:30 pm
Categories: On-Hold Messaging

Music on hold: don't be a sheep, ditch the beep!

At PH Audio we’re often asked: what’s the difference between music on hold and on hold marketing? As previously discussed, a good on hold production will have both music and short adverts, or messages. And because information overload tends to go into one ear and straight out of the other, a balance of valuable promotion and entertainment keeps callers where you want them — on the phone!

On hold messages: what can I say?

Good question! On hold messaging give you the opportunity to say almost anything you like! Hold messages can be sales focused, informative or pure entertainment; whatever best suits your organisation. Think about what your callers currently hear – then compare it to clear, high quality music and messages recorded by a professional voiceover artist. The latter is going to sound better so deciding how to use that valuable ‘on hold time’ is almost limitless.

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