What’s the first voice your callers hear? Interactive Voice Response (IVR) – also known as auto attendant messaging – is a popular feature with busy businesses operating a number of departments. The IVR technology quickly connects calls, offering a number of pre-recorded options for the caller to choose from. It then recognises keypad or voice instructions to direct calls to desired departments efficiently with minimum disruption to callers and staff. But that’s not the only benefit… 
Listen again to this Radio 4 programme last broadcast in the UK on Saturday, at 15:30. Sue Perkins explores audio branding and how composers capture an entire brand in a few musical notes.
With contributions from Professor John Deathridge, one of the world’s leading musicologists, the programme is an interesting listen – but you must be quick – you only have five days left to listen again.
Hold messages have a bad rep in some quarters. When you listen to the worst examples of music on hold, you can see why.
Sound quality. Music choice. Voice choice. All of these things can make or break an on-hold experience. But something that’s sometimes overlooked is the script. And more specifically, clichés.
In this post, we’re looking at how an overused phrase with good intentions can actually have the wrong effect.
Where television and online advertising offer layers of stimulus – colour, sound, movement, logos – a telephone advert engages with fewer senses, but is no less complex.
In this post we’re looking at the impact of an on-brand audio voiceover; one that embodies your business and its beliefs perfectly.