Discover music based on your mood
Finding the right song for that great weather just got a little easier. We’ve recently stumbled across Musicovery.com, a clever site that allows you to find and listen to music based on its era, genre and tempo — and most importantly, your mood.
Musicovery is simple to use, too: just log on to the site and use the search panel to browse artists and songs by their sound. So, if you’re feeling calm, Musicovery will find the tracks to complement a laid-back mood. If you’re feeling a bit more downbeat, try something from the darker side of the spectrum.
Like Spotify, Musicovery is useful because it provides a large song library that plays exactly what you want it to. And, just as Spotify is redefining how and when listeners want to enjoy their music, Musicovery provides another way for listeners to find new tunes without much effort.
A kind of audio branding tool?
What we find really interesting about Musicovery is that beyond personal use, it also hints at a number of future possibilities for commercial users — particularly those who are interested in creating a soundtrack for their retail environment. As we’ve covered before, matching the right music to a visual brand is now a serious marketing consideration. It’s becoming more and more important to define what your audience, and potential customers, will respond to best.
With a system like Musicovery, you’re looking at a kind of flexibility a pre-determined playlist just can’t offer. And because it’s possible to plug the program into existing players like iTunes, it could mean that your already specific playlist can be tailored further to the time of day; the weather; the day of the week — even the look of customers in your shop right there and then. For instance, let’s say you’re a fashion retailer operating in a city centre. You might want to find the energetic, feel-good music in your playlist. By simply clicking ‘energetic’, or even by setting the tempo you want, Musicovery will filter the right tunes from your personal library, and you’ll be able to create the right mood without the hassle.
Time isn’t an issue, either — the tool will select the music for you, which means you won’t have to spend an age seperating your catalogue manually.
Agree with us? Have a look and take a few minutes to play with Musicovery at musicovery.com.