Business Voicemail is all part of the audio branding experience. It’s sometimes the first contact you’ll make with a customer, so it’s crucial you make the right impression every time.
Here at PH Audio, we’re passionate about getting it right for our customers, so we’ve put together a few tips on how to make the most of your Business Voicemail package.
No music, just message
Unlike your telephone On-Hold Marketing production, we advise that a Business Voicemail message shouldn’t have music in the background. The message on your voicemail production needs to have clarity and let the caller know why you can’t answer the phone. After all: they don’t want to listen to a voiceover production with music in the background — they just want to contact you personally.
Don’t use an answering machine
A caller can tell when they’re put through to an answering machine; the production quality isn’t anywhere near as good as a professionally recorded business voicemail greeting and the blandness of the message can put callers off. Much more can be done for you and your business with a personalised message.
Use a lasting message
It’s sometimes the case that employees want to show how organised they are by changing their message each day, and by displaying the date to their callers. But if you forget to change the message, it can easily have the opposite effect. We suggest you only change your message if it’s vital, i.e., if you’re away for a prolonged period of time or the message becomes outdated.
Keep it simple
If your callers struggle to get hold of you time and time again, there’s nothing worse than being caught up in long-winded voicemail greeting. Make it easy for your callers to leave a message and assure them you’ll contact them as soon as it’s convenient.
Keep on top of your mailbox
Don’t let your mailbox get full! Sounds obvious, but it does happen. Make sure you keep on top of the messages left in your inbox; mainly so there’s always room for someone to leave a message — you don’t want to miss any messages from clients.
Add a personal touch to your greeting
Callers are trying to contact you directly, so the likelihood that they know you is high. By adding a personal touch to your greeting, you can give your callers something to smile about and strengthen their views of you and your business. Add a greeting that says something about your character, and do it in a way that reflects well on your business.
Keep the greeting in line with both personal and company branding
Much like adding a personal touch to your greeting, it’s critical that you keep all communications in line with your personal and company branding. For example, corporate branding guidelines may state that you can only use a particular voiceover artist for your productions, or there might be certain words that have to be said when greeting callers.
Make use of a professional Voiceover Artist
Of course, there’s no reason why you can’t record the voicemail greeting yourself, but ask yourself: ‘What does that say about me and my company?’ More importantly, what does a professionally recorded greeting say about you and your company? A professionally produced and scripted greeting can have more impact on your callers and keep them happy even if they can’t get hold of you during your client meetings!