We’ve spoken before about the ways web audio adds more to your website.
For the most part, web audio works as a promotional tool; grabbing attention and anchoring the user’s interest. You might use it to introduce your business. You might use it to highlight your main products or services in a short burst of information; a summary of what you’re about. You might even use it as another way to say hello.
But more than an effective promotional tool, web audio can be functional, too – a way to direct your visitors to pages and, in turn, to the offers you really want them to see.
Aiding functionality
Design goes a long way, but it’s often said that the best websites are websites that are easy to use. Web audio can make browsing even easier.
If you have a quote form that visitors can fill out, helping you capture information, a web audio script can explain which buttons to press, or where to find it. If you have a site search tool – for specialist products, for instance – you could use web audio to tell visitors to enter keywords in the search box.
Helpful instructions save on frustrations, and allow your visitors to find the right functions in the shortest possible time. This way, web audio can really enhance the ‘experience’ people have on your website – and will come back next time knowing exactly where to look.
A stronger call to action
If you’re in a hurry, there’s nothing more frustrating than struggling to find something you really need. With websites, this is often the case with vital phone numbers or email addresses.
Web audio is another chance to put these details in front of the visitor, making it simpler for existing or potential customers to contact you. A scripted piece of web audio finished with a strong call to action, even if that’s simple directions to an enquiry form, is much more likely to yield a response. For an example of this in action, check out the web audio on Faroncrown PCVu’s website.
Signposting the good stuff
Web audio adds an audible dimension to your brand and online presence. And, in the same way On-Hold Marketing can drive awareness of products or services, web audio can help to channel visitors towards your latest offers, promotions or flagship services.
Combined with attractive imagery and some nifty headlines, you can make services and products really stand out with web audio – and direct people to exactly the things you’re looking to push.