Don’t make promises you can’t keep…
If the people behind Sonim’s unbreakable mobile phone haven’t heard that retrospective wisdom enough already, by the end of today they certainly will. When the BBC’s Dan Simmons took up the challenge to break the unbreakable at the Consumer Electronics Show in Las Vegas, the phone’s impressive display of resilience didn’t last long. Cue red faces all round and a good dose of British apologising, but what can we learn from this incident?
Big claims might attract plenty of publicity, but if your business can’t live up to them, that exposure can quickly turn on you. So, only offer the moon on a stick if you’ve actually got a lunar lolly up your sleeve, or make sure someone’s recording it and then broadcast it for the world’s amusement!
I love it! If you’re going to say it is unbreakable it should last more than one swing.
Comment by Bruce — February 5, 2010 @ 8:06 am