The New Year is a time for change, a time when we revaluate who we are and what we do. But wait — before you think, ‘Here we go, more spiel about how we should go on a diet or give up smoking’, we’re actually talking about how making small changes to the way you approach marketing could really help your business flourish in 2010.
Be the master of your destiny
After planning your marketing approach for the year ahead, make sure you take the time to factor On-Hold Marketing into your strategy. OHM can help you reinforce important changes in your business calendar such as product launches, new services, special promotions and exciting company news, as well as support your marketing agenda.
If you have renewals included in your package, you can easily plan changes in to your production without any disruption to your existing message, which will continue to play on your system until the new production is ready to go live.
And if you don’t already have On-Hold Messaging, have you thought about how you will handle the surge of customer calls following a marketing campaign? After spending a great deal of time and money on raising the portfolio of your business, it wouldn’t be effective to place them on hold to silence or beeps — especially as 60% of customers faced with such an impersonal greeting will hang up in a matter of seconds.
Pocket pleasing marketing
On-Hold Marketing is a fantastic way to make a great first impression. Messages are bespoke to your business, they’re interesting and informative, and they’re a superb way to psychologically reduce hold time. And when you consider that 20% of callers make a purchasing decision based on the information they hear when they’re on hold, it’s one marketing approach you don’t want to miss out on.
A new year, a new you!
The New Year is a time for change, a time when we revaluate who we are and what we do. Wait – before you think ‘Here we go, more spiel about how we should go on a diet or give up smoking’, we’re talking about how making small changes to the way you approach marketing could really help your business flourish.
Be the master of your destiny
http://www.flickr.com/photos/thedalogs/3021721046/
After planning your marketing approach for the year ahead, make sure you take the time to factor On-Hold Marketing into your strategy. OHM can help you reinforce important changes in your business calendar such as product launches, new services, special promotions and exciting company news, as well as support your marketing agenda.
If you have renewals included in your package, you can easily plan changes in to your production without any disruption to your existing message, which will continue to play on your system until the new production is ready to go live.
If you don’t already have On-Hold Messaging, have you thought about how you will handle the surge of customer calls following a marketing campaign? After spending a great deal of time and money on raising the portfolio of your business, it wouldn’t be effective to place them on hold to silence or beeps – especially as 60% of customers faced with such an impersonal greeting will hang up in a matter of seconds.
Pocket pleasing marketing
On-Hold Marketing is a fantastic way to make a great first impression. Messages are bespoke to your business, they’re interesting and informative, and they’re a superb way to psychologically reduce hold time. And when you consider that 20% of callers make a purchasing decision based on the information they hear when they’re on hold, this is one marketing approach you don’t want to miss out on.