The future of On-Hold Marketing

Posted by Matt on January 14, 2010 @ 3:43 pm
Categories: Audio Technology, Fun & Games
Tags: , , , ,

Mother's Retro Future Car | c/o quasimondo @ Flickr

It’s 2010, which means it’s officially The Future. We’re all using jetpacks to get to work, using teleporters to go on city breaks, talking to family with our watches, that kind of thing.

Well, sort of. Google and Apple taking over the world besides, we’re not quite as advanced as our forefathers imagined. It’s easy to laugh at old science fiction stories, movies and games now we’re here, but some of them really did think we’d be in flying cars by now. Even Arthur C. Clarke, one of the most nerdy celebrated science fiction writers in the world, thought we’d be playing with gas monsters on Jupiter by next year.

So, in the spirit of predicting the future (and because it’s trendy to talk about the next decade), we thought we’d gather ideas about the way On-Hold Marketing might change and develop. Click ‘read more’ to see what we came up with. ...read more

BBC reporter and the unbreakable mobile phone

Posted by Mariela on January 12, 2010 @ 4:51 pm
Categories: Fun & Games

Don’t make promises you can’t keep…



If the people behind Sonim’s unbreakable mobile phone haven’t heard that retrospective wisdom enough already, by the end of today they certainly will. When the BBC’s Dan Simmons took up the challenge to break the unbreakable at the Consumer Electronics Show in Las Vegas, the phone’s impressive display of resilience didn’t last long. Cue red faces all round and a good dose of British apologising, but what can we learn from this incident?

Big claims might attract plenty of publicity, but if your business can’t live up to them, that exposure can quickly turn on you. So, only offer the moon on a stick if you’ve actually got a lunar lolly up your sleeve, or make sure someone’s recording it and then broadcast it for the world’s amusement!

A new year, a new you!

Posted by Chrissy on January 8, 2010 @ 12:55 pm
Categories: On-Hold Messaging
Tags: , , ,

The New Year is a time for change, a time when we revaluate who we are and what we do. But wait — before you think, ‘Here we go, more spiel about how we should go on a diet or give up smoking’, we’re actually talking about how making small changes to the way you approach marketing could really help your business flourish in 2010.

...read more

Don’t leave your customers out in the cold

Posted by Chrissy on January 5, 2010 @ 1:43 pm
Categories: On-Hold Messaging
Tags: , ,

So far 2010 doesn’t seem very welcoming, does it? You don’t need us to tell you that Britain is facing one of the worst winters in 100 years. Schools are closed, roads are shut and transport is disrupted – you might even be one of the three million workers who have been unable to make it into work. But how can businesses prepare?

phone box ...read more