PH Audio Blog

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Won’t you stay a while longer?

A bit of careful fine tuning and your website can soon be receiving vast amounts of traffic. But to really connect with your audience and make sure they become customers and not just empty numbers, you increasingly need more. Whether you’ve got a basic five-page site or an extensive all-singing, all-dancing virtual portal that covers every aspect of your business, right down to your staff’s favourite sandwiches, you’re still going to need to try and engage with visitors to your website from the off.

Online audio branding

Okay, so web audio not only gets your attention — it can hold your interest for longer, direct you to a certain page and also provide essential details that maybe lost by the reader in the About Us text. But in terms of continuity, with website audio you can also reinforce your brand by using the same voice and music as your TV, radio and on-hold marketing; in essence giving a clear sound and identity to your business.

Let me show you around

The best web audio works because it speaks directly to your audience and provides the information they want (or at least tells them where to find it on your website). A professional voiceover reassures visitors your site is reputable and has clear branding. Many of PH Audio’s on-hold and web clients choose web audio to tie-in with their other marketing projects and to help direct browsers around their site, highlighting special offers and the best way to get in touch. Here are just a few links to websites using web audio effectively.

Regal’s Motorsport

Redditch Palace Theatre

The finishing touches

Web audio may be appropriate for welcoming visitors to your homepage or adding a little extra to your key pages. A simple on-off function also allows browsers to use your website discretely and avoid listening to constant repetitions. Audio for your website is not designed to replace the body copy, banners or video on your site, but instead enhances and adds a further dimension, creating a complete audio-visual treat for every user.