The bedroom rock star, we’ve all been there – standing in mirrors with hairbrush microphones, playing tennis racket guitar solos, the acceptance speeches, sell-out gigs at Wembley and the interviews with Parky.
For some of us, the dream ended in our adolescent years. We’ve grown up, got ourselves sensible haircuts and moved into stable jobs.
But some of us are finding new ways to live the dream, and in this post you’ll even find out how you can make your computer sing the latest hits for you.
That’s what Google asked themselves and Google Wave is their answer. Their point is that email has been around for forty years, and even though it’s still the primary form of electronic communication today, it’s certainly not the only one. So, they set about creating a way to merge the best of email, social networking and instant messaging to create a super communication tool, namely Wave.
Wave is still a prototype. It’s currently available by invitation only so its usage is limited to a lucky few until all the bugs have been ironed out. Google Wave is perhaps most well known for being at best baffling, and at worst, completely unfathomable. We’re not one of the lucky Wave account holders at PH Audio Blog, but we’re taking on the challenge of demystifying the Wave using that fine resource – t’internet.
So it’s not quite Christmas yet, but it certainly begins to feel a bit more like it when the markets hit Manchester.
PH Audio are (queue shameless plug) the on-hold marketing champions throughout Europe, so it goes without saying that we know what we’re doing when it comes to all things on hold.
That said, we do like our clients to be on the ball when choosing music and voiceovers that really represent their brands. And although our Audio Account Managers will make expert recommendations – nobody knows their business as well as the clients themselves.
It doesn’t feel like 13 years ago that we produced and installed our first production – time flies.
Quarter of a million productions later and every aspect of our service bears little resemblance to the processes I’d dug out of the ground back then. Voicing, music, installation, playback equipment and service levels are in a different stratosphere to those bygone days.
But that’s business for you – necessity is the mother – and these advances mean we’ve consistently evolved and improved. What was quite good then is quite brilliant today, which leads me nicely on to the aspect I think has changed the least noticeably but most significantly. That is: what the messages say or, as we say in the trade, the scripts.
A bit of careful fine tuning and your website can soon be receiving vast amounts of traffic. But to really connect with your audience and make sure they become customers and not just empty numbers, you increasingly need more. Whether you’ve got a basic five-page site or an extensive all-singing, all-dancing virtual portal that covers every aspect of your business, right down to your staff’s favourite sandwiches, you’re still going to need to try and engage with visitors to your website from the off.