Vote now for your favourite music track

Posted by Peter on October 28, 2009 @ 10:05 am
Categories: Music On Hold
Tags: , , , , , , ,

VOTE

It’s powerful, emotive and often controversial – music has a strange effect on us humans. Music on hold is unique in that it finds people when they’re not expecting it and can transport them (emotionally speaking) to another place.

The on hold music tracks below are the most popular choices among PH Audio clients in 2009.

They’re not listed in a particular order, because we want to know what you think – which is your favourite?

Tea for Two      

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Ebb & Flow        

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Cold as Ice        

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Ocean Sunrise

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Rule the World

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Vote for your favourite track below right now and why not post a comment to tell us why you think it is the best track. If you feel that your on hold messaging could do with a fresh sound - contact PH Audio today!

Which is your favourite Music Track?

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Sonic Mnemonics | Events, places & brands: Vol. I

Posted by Tom on October 23, 2009 @ 3:03 pm
Categories: Audio Branding
Tags: , , , , ,

Have you ever seen that film Jonny Mnemonic? I can’t remember what it’s about now… ooh, poor joke!

In all seriousness though, audio can be used to help us remember brands. So, in a new series of posts, we’ll be looking at the musical associations we make with certain events, places or brands. And, since Halloween is nearly on us, we thought we’d kick off with sounds and themes evoked by this time of year.

Read on for more. ...read more

Everyone can create music with inudge

Posted by Peter on October 2, 2009 @ 2:00 pm
Categories: Fun & Games
Tags: , ,

inudge

We’re loving this Tenori-on style online synthesizer. Turn your speakers up!

If you’re after the real thing you probably should visit Yamaha’s website

Audio Copywriting | Part II: Grammar, Punctuation, Formatting

Posted by Matt on October 1, 2009 @ 1:56 pm
Categories: Copywriting
Tags: , , ,
Ampersand?
Photo credit: takomabibelot @ flickr

Did he eat, shoot or leave?

Last week we had a look at the benefits of brevity in effective hold music messages. This week, we’re looking at the role of grammar and punctuation in audio copywriting – and how a slip-up can change meaning in a big way.

When we write audio prompts, we’re writing to be read aloud. But that doesn’t mean we can ignore the conventions of prose or the kind of grammar that turns PR fluff into a stonking, high-impact press release. That’s because, in many ways, a company’s successful on-hold messaging is built on the same blocks as a good story – if the grammar, punctuation and spelling is spot-on, you won’t even notice it. The caller won’t be distracted; your message won’t be lost.

That’s not to say you need to be perfect, of course. But not paying attention to grammar can change a lot, inadvertently loading a simple statement with innuendo… or worse. Get copywriting tips after the jump! ...read more

In Conversation with Martine Brown: Actress and On-hold Voiceover Artist

Posted by Mariela on @ 11:30 am
Categories: On-Hold Messaging
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Martine Brown | PH Audio voiceover artist

Interview with the voiceover

Star of Hollyoaks, Coronation Street, Doctors, Dream Team, Waterloo Road and more, as well as numerous stage plays and radio productions, Martine Brown voices PH Audio campaigns and was recently the face of PC World’s TV campaign.  We’re delighted to find out who’s behind one of our star ‘Voices’ – welcome Martine…

Readers will know you from your regular appearances on television, is the schedule as gruelling as people say it is?

Yes, definitely. It’s great, I love it but you don’t have a life outside of it when you’re working. Hollyoaks included lots of night shoots so there was no time for a social life for a few years. Now I have a little boy who’s three and a half so I don’t have a social life now either! I’ve deliberately stayed away from TV and theatre work since Harry was born which has also allowed me to do more voiceover work. ...read more