Picture credit: sooperkuh @ flickr
Writing for voiceovers
Something we wrestle with on the PH Media copywriting team is how things are said. Not so much pronounced – although the odd company name might throw us – but written to be said. We write scripts for our professional voiceovers to read aloud, which means thinking about more than the rhythm of speech and the balance of a sentence.
And, because the difference between what’s on paper and what’s spoken can often be larger than we realise, we know a few things about what works – and what doesn’t. 
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