At PH Audio we’re often asked: what’s the difference between music on hold and on hold marketing? As previously discussed, a good on hold production will have both music and short adverts, or messages. And because information overload tends to go into one ear and straight out of the other, a balance of valuable promotion and entertainment keeps callers where you want them — on the phone!
On hold messages: what can I say?
Good question! On hold messaging give you the opportunity to say almost anything you like! Hold messages can be sales focused, informative or pure entertainment; whatever best suits your organisation. Think about what your callers currently hear – then compare it to clear, high quality music and messages recorded by a professional voiceover artist. The latter is going to sound better so deciding how to use that valuable ‘on hold time’ is almost limitless. 