Every Friday morning our copy team listens to Radio 1′s ‘Golden Hour’ – a selection of hits from a mystery year. Invariably, the person to guess the year correctly is usually someone with a story that relates to one of the featured songs. Whether it’s a song that got you the girl or boy you’d been lusting after at the school disco, a memorable holiday or something your Nan played while she cooked a Sunday breakfast, music is intrinsically linked with memories and experiences. 
Recent Blog Posts
Music makes memories
Free drama download: The Miner and the Thief
PH Audio producer Mark Griffiths has enjoyed further writing success with his latest published work for The Independent newspaper.
Only last week, we talked to Mark about his book deal for his debut novel with Simon & Schuster. Today, Mark’s audio play The Miner and the Thief (written to commemorate the 25th anniversary of the Miners’ Strike) is available to download online. And the best part – it’s absolutely free.
Coca-Cola watermark K’naan’s World Cup Anthem with their ‘Open Happiness’ campaign melody
We think this is a brilliant piece of Audio Branding by Coca-Cola. Thanks to Sound Lounge for publishing the full story – read it here .
A chat with PH Audio’s novel-writing audio producer
As one of PH Audio’s dedicated audio producers, Mark Griffiths spends his days making client productions sound the way they should. But by night, he’s a hugely talented scriptwriter and novelist – and for his efforts he recently landed a publishing deal for his debut novel with Simon & Schuster.
In this post, Matt catches up with Mark to learn about the book and find out how he’s juggled the sound of words with writing them.
Features are fine, but benefits are better | Copywriting that really sells
Photo credit: Kevin H @ Flickr
You’ve no doubt heard it before – when it comes to promoting your business, place your main focus on the benefits (not the features) of your product or service. But this advice so often gets overlooked.
After pouring hard work, creativity and countless resources into your business, you deserve to sing its praises. But without a meaningful connection and a tangible list of benefits that separate you from your competitors, phrases like “our service is really friendly” just won’t get the results you want.
IVR – a valuable business resource
What’s the first voice your callers hear? Interactive Voice Response (IVR) – also known as auto attendant messaging – is a popular feature with busy businesses operating a number of departments. The IVR technology quickly connects calls, offering a number of pre-recorded options for the caller to choose from. It then recognises keypad or voice instructions to direct calls to desired departments efficiently with minimum disruption to callers and staff. But that’s not the only benefit…
Tag Me Amadeus – Listen again on BBC iPlayer
Listen again to this Radio 4 programme last broadcast in the UK on Saturday, at 15:30. Sue Perkins explores audio branding and how composers capture an entire brand in a few musical notes.
With contributions from Professor John Deathridge, one of the world’s leading musicologists, the programme is an interesting listen – but you must be quick – you only have five days left to listen again.
No cheese, please – we’re callers
Hold messages have a bad rep in some quarters. When you listen to the worst examples of music on hold, you can see why.
Sound quality. Music choice. Voice choice. All of these things can make or break an on-hold experience. But something that’s sometimes overlooked is the script. And more specifically, clichés.
In this post, we’re looking at how an overused phrase with good intentions can actually have the wrong effect.
On-brand Voiceovers
Where television and online advertising offer layers of stimulus – colour, sound, movement, logos – a telephone advert engages with fewer senses, but is no less complex.
In this post we’re looking at the impact of an on-brand audio voiceover; one that embodies your business and its beliefs perfectly.
Auto attendant messaging that packs a punch
Having a bad day at work and tempted to tell callers exactly what’s on your mind? For many people, indulging in a spot of under-the-breath mumbling is enough to relieve tension, but for one school in Australia, their infuriation at pupil absences and lack of parental support was eloquently spat all over their answering machine. In fact, a whole auto attendant message was dedicated to making their feelings very clear!